As social media increasingly drives startup marketing agendas it should not be forgotten that hanging, dangling and networking online is just a means. And not the only one. It needs to be complemented by an effective offline events strategy. Meetup’s your starting point. Go visit a bunch to figure out a shortlist of the most [...]

We have been chatting with businesses about implementing a Social Media strategy, this is what we learned. Photo by passiveaggressivenotes via Flickr Getting Social Media is a delicate matter, especially if you’re starting out. How are you and your employees going to deal with Social Media? Are you going to scold anyone that uses Facebook [...]

Here are 100 of the greatest viral videos of our time on YouTube – presented in just 4 minutes. A must see given that video is central to social media and the next Web – so get learning! Think about how you can develop a viral video to jump start your startup PR strategy?

PR for startups feels like the proverbial hair pulling experience. Unless you’re Twitter itself how in the world do you get business changing PR? And how relevant is traditional PR in the new social media universe? PR agencies are expensive and generally geared towards flinging blue chip clients and corporate press releases at traditional media. [...]

A must watch. Because every entrepreneur in this digital era needs to entertain, perform, ‘be fast on his feet’ and inspire. Can you?

Have you got what it takes to be a successful entrepreneur? Here are 12 facts about entrepreneurs that will likely surprise you and may just help you answer the question.

Business Development is a key activity when growing your business. Sometimes seen as sales, sometimes seen as events. Truth is there is a lot of uncertainty about the practice. Photo by Jeremy Brooks via Flickr Seth Godin recently shared some great advice on nailing biz dev: You don’t see business development from the outside, particularly [...]

Techcrunch has a couple of interesting articles you should look at – one on how much VC’s really support innovation and another written by the founder of Meebo on what it takes to make it from nothing. Both support our view that entrepreneurs need the right independent advice and guidance to get it right. Investors [...]

A couple of seismic events occurred yesterday in the Web world. First up Facebook announced that they have 300 million registered users, $500 million in revenues for ’09 and are cashflow positive – all supporting their recent private equity valuation of $10 billion and a probable Facebook IPO in 2010. Meantime Twitter seems to have [...]

Entrepreneurs scarcest resource is time. Sometimes it may not feel like it – particularly when the bills are mounting and creditors barking. But it’s true. So beware of time wasters; ‘empty suits’. They lurk in corporates, financial institutions, venture capital outfits and at networking events. They’re the ones wearing suits or greyish smart casual gear. [...]

A lot of work doesn’t necessarily mean quality work. Photo by programwitch via Flickr When starting up you’ll end up juggling hundreds of balls and getting stressed out from the vertical workload – and that’s if things go well. And success is often the result of a solid work-life balance. But how does that apply to [...]

The problem with startup’s and PR and PR and startups is that all too often it gets into a depressing catch 22 cycle. You’re too small to get any PR attention but because your so small you desperately need it. You have to break the deadlock because PR is pretty much the only kind of [...]

Raising money from angel investors or VC’s is a stressful and complicated process – particularly in this climate. It needs to be done at the right time and in the right way. Try and raise money too early or without the right tools or docs and you’re guaranteed to crash and burn. And raising money [...]

“Never forget that everything Hitler did in Germany was legal.” Martin Luther King, Jr. Photo by peggydavis66 via Flickr Getting your legals wrong or not paying correct attention to it may jeopardize the success of your idea – regardless of how cool it is. Here are some great resources for your startup legal needs from [...]

Innovate (TM) is an innovation methodology and start-up system exclusive to Innovatrs – we’ve made it freely available to all entrepreneurs as an open source content offering. Innovate is structured into 7 stages and 49 phases covering the critical 3-5 years that it typically takes to bring an idea all the way from concept to exit. Entrepreneurs [...]

For all start-ups getting alternative financing has become increasingly important in these credit junked days. Banks are up their credit committee butts, investors gun shy and friends and family investors increasingly tapped out. So we plan to show you a series of alternatives. Here’s an off the wall starter for 10 – or is it [...]

Photo by JoshuaDavisPhotography. COM via Flickr Once you’ve secured funding, you may be left wandering what’s the most plausible next step. Try this collection of complimentary tips on ReadWriteStart.

Six weeks ago we quietly opened our doors to a cool new crowd platform – for entrepreneurs. A place where innovators of all kinds could come together, learn, share and network. A community of entrepreneurs wrapped around Innovate, our ground breaking start-up system and Innovation methodology. We made it free. And you started coming. Gathering [...]

As we come to celebrate the 40th anniversary of the Internet – this ones worth checking out. To the next 40 years.

We thoroughly enjoyed reading a post by @asmartbear about keeping it real and small. Photo by simpologist via Flickr Some wise words and case studies in the article include: Your vision is to land $100k deals with big companies — and you will! But not today. Today your product is a shaky version one-dot-oh with [...]

Whats your most visited page on your website? Quite possibly it will be your contact page, so why is it boring? Every page on your website should be informative but also engaging. This video from blur Group beats the crap out of any google map whilst also engaging the visitor and having a bit of [...]