It seems like forever that Google have been on top of the world, both figuratively in a business context and quite literally, what with the organization’s penchant for camera satellites in outer space and one’s ability to ‘Google Map’ anything from the Taj Mahal to the Pyramids to your fifth grade teacher’s house. Google has [...]

With the success and popularity of Zynga’s FarmVille and other such applications, marketers the world over have acknowledged the subtle potential of fusing entertainment with marketing, gamification, as a means of stimulating engagement and encouraging consumer participation with the brand. An exploration of the merits of using gamification tactics as a means of marketing innovatively.

Last night, I attended an event at TechHub, an East London hub dedicated to supporting the start-up community in London.  The event, Publishing for Tablets and Monetizing Content – How to Marry the Two?, brought up some interesting issues regarding the digitization of content.  If you’re creating a game, how do you price it?  Where [...]

Entrepreneurs are rapidly adopting sourcing as a method to jump-start their projects, according to a recent study by blur Group, www.blurgroup.com, the world’s largest Creative Services Exchange. blur Group surveyed 1,546 members of Innovatrs, an Innovation Exchange™  where corporations worldwide can discover, partner with or invest in innovative startups and entrepreneurs.  The findings show that nearly [...]

Joining innovatrs has some great advantages for startups, entrepreneurs and innovative souls. Not least of these is the 7-stage, 49-phase, innovate framework which takes our extensive experience and knowledge to create one of the most practical startup frameworks you can imagine. So today I thought I’d give a little sneak preview into one of the [...]

Tim Brown of IDEO wrote an interesting article on Participation in Design. The premise is that innovation will and should increasingly come from groups, not individuals, crowds not buddies – the social Web. I could not agree more. The question is how do we design the next set of systems to drive crowd innovation and what [...]

blur’d is hosting the first in a series of entrepreneur meetups in London tomorrow night, June 30th. blur’d Meetups are designed for interesting entrepreneurs launching or running somewhat disruptive and innovative ventures. blur’d also lets in select digital directors and innovation officers from large companies. They plan to do monthly, invitation only get togethers in [...]

It’s day 1 at Innovatrs.com so it seems fitting that I should bang on about why I developed Innovate and as a result Innovatrs.com. 40 odd years ago I was born into the Letts publishing empire. The business was rocking. It had invented the diary way back in the late 1700′s and controlled the industry [...]