“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” –Albert Einstein This Friday we’ve decided to showcase a conversation with Yoni Binstock, a young entrepreneur and member of our Innovatrs community. This American from Cleveland, Ohio has been working on an an innovative [...]

As competition gets tougher and tougher more companies are using social media and crowdsourcing, asking their customers to provide ideas and help in the decision-making when tackling issues and achieving goals. Social media and crowdsourcing are powerful tools for a company to communicate with consumers when it comes to corporate social responsibility (CSR) campaigns. Businesses [...]

Around since 1932, Lego was recently named the ‘most popular toy ever made,’ not surprising, considering there are 62 Lego blocks for every person on earth…   So have the Danish company changed with the times, or are they about to stale? After Lego’s financial slump between 98 and 2003, the company went through a major [...]

New technologies have sparked a rapidly evolving business culture, forcing organisations to re-evaluate their established processes: they must innovate or miss out on gaining a competitive edge.  Companies have traditionally focused their internal innovation resources on the limited aim of enhancing a specific set of core products, rather than the broader goal of ingenuity for [...]

Innovation isn’t unique to startups. Innovation is ongoing, innovations drives business, innovation is what keeps companies ahead of the game. At least, that’s what innovation should do. Innovation: not just two guys in a garage The word innovation conjures images of a couple of guys getting their heads together in a garage or spare room [...]

Google’s keynote speech at the Technology for Marketing and Advertising conference in London earlier this month perpetuated a trend that permeated the two-day event. ‘Mobile’, it seems, is what everyone’s talking about. Nicholas Cumisky – Industry Manager at Google Mobile – reckons we’ve now entered the decade of mobile. To illustrate this, Cumisky noted a [...]

Start-ups can accelerate their growth through the effective use of Crowdsourcing. Crowdsourcing brings on-tap and on-demand resources to your venture bit-time, part-time or full time. Online, flexible to the extreme and round the clock, from student to rocket scientist, 24×7. It takes the sweat out of developing your idea. But how specifically should you use [...]

Contests are the best excuse to implement Open Source Marketing. Krispy Kreme launched a great example of that. Via Springwise

We recently talked about nailing Focus Groups, which made me think about internal feedback management. The way companies treat internal ideas (great sources of innovation) is usually devoted to a bulletin board next to the watercooler. Springwise posted about Nosco an interesting method to collect feedback but most of all distribute shares in employees’ ideas. [...]

Following the digital big bang small businesses and start-ups will be able to compete with larger businesses as never before. And anyone will be able to afford to start a small business. Capital will no longer be the scarce resource – ideas, marketing and attitude will. Just look at Twitter. For anyone will be able [...]

Tim Brown of IDEO wrote an interesting article on Participation in Design. The premise is that innovation will and should increasingly come from groups, not individuals, crowds not buddies – the social Web. I could not agree more. The question is how do we design the next set of systems to drive crowd innovation and what [...]