If you’re puzzled about where your next business idea might come from, these consumer trends will help.

Photo by MorBCN via Flickr

There’s a gap in the way businesses speculate about the market and how consumers are shaping it.

Globalization, Web 2.0 and user generated content are defining new markets. Adapting to next gen consumer needs and desires opens up opportunities for early competitive advantage and a blue ocean for whoever is flexible enough to take the challenge.

Trendwatching, the ‘father’ of our favourite read Springwise, released its December report. If you’re looking at shaping your next idea and you’re flexible enough to adapt, you’ll get serious inspiration here.