Every skill required to form a business should be judged on make-or-buy grounds. If you don’t have it, outsource it.

The ancient dictum “know thyself” written on the wall of the Apollo temple at Delphi is as wise today as it was 2,500 years ago. It is extremely relevant if you want to launch a successful business. You must take a full accounting of your strengths and weaknesses before you get started. This takes a great deal of honesty and humility, but it is the only path to success.

Focus the operations and concepts for your startup around your strengths. Outsource the rest. Learn how – read on.