Seth Godin is an iconic figure in the small business sector who has written several bestselling books (LINCHPIN the most recent one ), on topics including the post-industrial revolution, the way ideas spread, marketing, quitting and leadership.

In this video interview, Seth talks about the importance of  tribes for small business, highlighting how the profileration of social media altered the playing field in terms of a brand’s ability to become a tribe leader.

Here at Innovatrs, we’re in total agreement. The tribe is the key- and we provide the leadership to drive it forward. Our Crowdsourcing model recognises the internet in its modern day guise as a worldwide marketplace, a live business forum and a new-aged globalised workforce.

The importance of social media is centred in interaction and community, to create discussions, dialogues and debates. The best way to invigorate the crowd is to form a model that mirrors modern day social media. Virtual communities have come to the fore and Innovatrs’ crowd of talented entrepreneurs takes on the concept of working socially.

Enjoy this fantastic interview!