How does a three-man start-up become a £132m powerhouse within a decade? Innovation, that’s how. Innocent Drinks was launched in 1999 by three friends actively seeking to start their own company. A number of ideas were bandied about, and eventually Richard Reed, Adam Balon and Jon Wright opted to start a smoothie company. Was it [...]

A start-ups success often comes down to its marketing. And yet the vast majority of start-up founders have no marketing experience and little spend. How do you deal with this dangerous contradiction. There are a million articles out there on brand development, launch marketing, PR, viral videos and more. Reading them all would be a [...]

Most entrepreneurs make the painful mistake early on of not taking the name of their start-up seriously enough. They almost always regret it later. And it’s not for the obvious reasons. It’s not necessarily because they’ll find it harder to differentiate from the competition when it comes.

The impact of new mobile technologies and the boom of the iPhone OS and Android powered devices is having a powerful impact on the way brands market themselves. Here’s what you need to know. We stumbled upon a neat video posted by Penn Olson. It’s a great synthesis on how ‘mobile’ is making its impact [...]

Contests are the best excuse to implement Open Source Marketing. Krispy Kreme launched a great example of that. Via Springwise

Branding is vital when it comes to launching and building a new company. There are way too many brands out there as it is – so make sure yours stands out. The name, logo and strapline need to tell people what you do – but more importantly ensure you stand above the crowd. So make [...]

A former editor of Windows magazine, Mike Elgan, illustrated the difference between ordinary brands and charismatic brands in two succinct sentences: “Microsoft CEO Steve Ballmer is famous for a crazy video in which he yells, “I—love—this—company!” In the case of Apple, it’s the customers who shout that.” Charismatic brands use Art-in-Product (TM) and bridge customer experience to vision. Design [...]