PR for Startups – How do I get results?

There’s nothing like the feeling you get seeing your new business in print for the first time, but PR is often seen as one of the great mysteries to startups, so here is a quick demystifying guide to how to get the best results. 1. Take your time building your story Go back to basics, What’s [...]

6 reasons why innovative startups are like cats

The Internet. Made for talking cats and skateboarding dogs. Oh, and innovative startups. So as we’re at that silly time of the year when people are trawling around Youtube looking for more cuddly things on video, we thought we’d show you 6 ways your startup is rather similar to your miaowing pal. 1. You own [...]

Innovative Gifts: Cave

Creativity strikes at unexpected moments. Sometimes, Innovatrs have to go off the grid to get inspired. So our 5th and final innovative gift is The Cave from Heimplanet, geekily beautiful yet practical. Heimplanet was inspired by the molecular structure of a diamond, one of the most stable and efficient forms in nature. The geodesic Inflatable [...]

Innovative Gifts: Laser

Spies and Innovatrs alike will love the Victorinox Flash Laser, 4th in our week of innovative gifts. It’s a pocketknife with a 64GB flash drive and a laser pointer, ideal for business trips. Amazingly, it’s also got a nail file, screwdriver, scissors, pen and blade. We think it’d be great for important pitch presentations. With [...]

Innovative Gifts: Levitate

For the 3rd day of our series of innovative gifts we bring you the Levitron Revolution, a genius little piece of technology that actually levitates small objects. You read that right. The base contains four electromagnets which levitate the small disc when it’s positioned exactly in the centre. Then you can put any 12oz object [...]

Innovative Gifts: Touch

Welcome to day 2 in our weeklong series of gifts to delight the innovator in your life. Yes, these are a pair of gloves. They’re not your average, thoughtless gloves. Today we’re featuring touchscreen gloves, designed to keep those precious hands warm as they email you. They’re not the most spectacular present in the world, [...]